About Us

"LIRA Import Limited" is lifestyle product specialised in importing, distributing and retailing colourcosmetics, toiletries, skincare and fragrance items in Bangladesh with it’s corporate office in Baridhara, Dhaka, Bangladesh. It specialises in importing products from USA, UK, Turkey and many other countries.

LIRA Import is a concern of Rajmoni Group which is reputed group in Bangladesh and has a long glorious history of business in trading, steel manufacturing and RMG sector. The goal of ‘LIRA Import’ has been to introduce international cosmetics, toiletries and grooming brands in Bangladesh and to provide all the international standard facilities to the consumers of Bangladesh. ‘LIRA Import’ was established in 2008 at a time when the markets of Bangladesh got flooded with replica and counterfeit products of famous brands and consumers were being fraudulently deceived. It operates in conjunction with two of it’s overseas branch companies located in Wyoming, USA and London, UK. All these three companies are working constantly to introduce quality products to the consumers of Bangladesh at the cheapest possible price.

More About Us

To provide better experience to the customers, LIRA Import has opened it’s showrooms and sales points at different locations of the country. Currently LIRA Import has 80 sales pints at different locations of Dhaka and other major metropolitan cities. LIRA Import is aiming to increase this number to 200 by end of 2020 so that customers get access to the products that ‘Lira Import’ carries at every corner in Bangladesh.

Along with having strong retail set up, Lira Import has it’s distribution channel covering whole Bangladesh. Lira Import has it’s regional offices in six divisions covering all the cities of Bangladesh. Lira Import’s distribution network is managed by a team of 222 people headed by a National Sales Manager, 6 regional sales manager. 29 area sales manager and 185 sales promotional officers.

‘LIRA Import’ is working constantly to bring new brands under it’s banner and to provide the best quality products and service within cheapest possible price to the customers. We sell only original and branded items imported directly from either the brands and their authentic suppliers and ensuing quality of the products is our top most priority. We are always committed to uphold our policies and will continue to provide quality, genuine and branded products to the valuable customers.