The Imagic pot gel eyeliner is a budget-friendly, long-lasting cosmetic product known for its waterproof, smudge-proof formula and high-intensity pigmentation. The cruelty-free brand, Imagic, was launched in 2014 and offers a range of professional-quality, wallet-friendly products.Â
Key product features
- Highly pigmented:Â The gel formula delivers rich, intense color in a single swipe for defined eye looks.
- Waterproof and smudge-proof:Â It resists smudging, running, and fading, ensuring the eyeliner stays intact all day.
- Smooth application:Â With a creamy gel texture, the product glides smoothly onto the lids without tugging or pulling.
- Quick-drying:Â Once applied, the formula dries quickly to a matte, long-lasting finish that prevents smears.
- Compact design:Â The eyeliner comes in a small, portable pot and often includes a retractable brush for easy application.Â
Available colors
While black is the most common option, the pot gel eyeliner is also available in other colors.Â
- Black (E01):Â A matte, intense black for bold, dramatic looks.


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