- Color Protection: The formula is specifically designed to cleanse hair gently without stripping away color or moisture, helping to maintain the vibrancy of dyed hair.
- Nourishing Ingredients: It is infused with a blend of natural ingredients, including Moroccan rose and passion fruit extracts, that help nourish and hydrate the hair.
- Enhanced Shine and Softness: Users and experts note that the shampoo makes hair feel soft, smooth, and appear more radiant and glossy.
- Gentle Formula: It is pH-balanced and recognized by PETA as cruelty-free. According to product information, it does not contain colorants, paraffin, or silicones, but it does contain sulfates (such as Sodium Laureth Sulfate).
- Aroma: A major highlight mentioned in many reviews is its strong, beautiful, and long-lasting floral fragrance.
- Aqua (Water): The primary solvent in the shampoo formula.
- Sodium Laureth Sulfate and Sodium Lauryl Sulfate: Anionic surfactants that provide the primary cleansing and lathering action.
- Sodium Chloride: Common table salt used as a thickening agent (viscosity controller) in the shampoo.
- Cocamidopropyl Betaine: A secondary, milder surfactant and foam booster.
- Sodium Xylenesulfonate: A solubilizer that helps mix all the ingredients evenly.
- Parfum (Fragrance): Provides the product’s characteristic rose and passion fruit scent, and includes various scent components like Limonene and Hexyl Cinnamal.
- Citric Acid and Sodium Citrate: Used together as a buffering agent to control and balance the shampoo’s pH level.
- Cocamide MEA: An emulsifying agent that helps stabilize the product and enhances the lather.
- Sodium Benzoate: A preservative that helps prevent the growth of fungi and bacteria in the product.
- Tetrasodium EDTA: A chelating agent that binds to metal ions in water to maintain the product’s stability and effectiveness.
- Sodium Hydroxide: Used to adjust and control the final pH of the shampoo.
- Guar Hydroxypropyltrimonium Chloride: A conditioning agent that reduces static and helps detangle hair.
- Glycerin and Propylene Glycol: Humectants that help the hair retain moisture.
- Linoleamidopropyl PG-Dimonium Chloride Phosphate: Another conditioning agent, providing hair-softening benefits.
- Magnesium Nitrate, Magnesium Chloride: Used as part of the preservative system.
- Botanical Extracts: The formula is infused with Rosa Centifolia Flower Extract (rose extract), Passiflora Incarnata Fruit Extract (passion fruit extract), and Zea Mays Silk Extract (corn silk extract).
- Tocopheryl Acetate: A form of Vitamin E, an antioxidant.
- Preservatives: Methylchloroisothiazolinone and Methylisothiazolinone are used as a potent preservative combination to ensure product safety and shelf life, primarily in rinse-off products.
- Colorants: Depending on the specific variant, ingredients like CI 17200, CI 14700, and CI 47005 (various red and yellow dyes) may be present.Â


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