e.l.f. Cosmetics Power Grip Primer is a hydrating gel-based face primer designed to create a smooth, grippy base that helps makeup stay fresh and in place. Its lightweight, non-sticky formula helps improve makeup application while providing an instant boost of hydration. The primer creates a smooth canvas for foundation and other makeup products, helping them apply more evenly and last longer throughout the day. Perfect for everyday makeup, it works well under different foundation types and is suitable for creating a fresh, long-lasting makeup look.
Key Benefits:
- Creates a grippy base to help makeup stay in place
- Hydrates and preps the skin before makeup
- Helps foundation apply smoothly and evenly
- Lightweight gel texture
- Helps extend the wear of makeup
- Ideal for everyday makeup routines


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